When I was pregnant with my first child—my son—I spent days searching for the perfect pacifier chain. I explored countless Etsy shops and Australian baby boutiques, only to find pre-designed options that didn’t quite feel right, paired with high price points and excessive shipping fees.

To me, a pacifier chain wasn’t just an accessory—it was an underrated essential. It was something practical, personal, and used every single day. In that moment, I remember wishing I had the knowledge and ability to create one myself—something thoughtfully designed, affordable, and truly meaningful.

That experience became the foundation for My Nooshies.

My Nooshies was created with one clear purpose: to give parents the freedom to design unique, beautiful pacifier chains for their babies—without the unreasonable price tags. Every piece is rooted in the belief that everyday essentials can be both functional, affordable and special.

As a meaningful detail, the name “Nooshie” is the nickname we lovingly call our son. What began as a simple need for him evolved into something much greater—a brand inspired by love, intention, and the desire to make thoughtful design accessible to other families.